57,000 Google Impressions in 90 Days: Local SEO Case Study for a Surrey Removals Company
- 20 hours ago
- 2 min read
The website had limited visibility across Surrey despite offering removals, packing services, storage solutions, and business relocations. Important locations such as Woking, Guildford, Farnham, Egham, Chertsey, and Walton-on-Thames had little or no dedicated local SEO presence, making it difficult to compete for valuable local searches.
To improve rankings and visibility, we carried out technical SEO improvements, optimised service pages, strengthened the Google Business Profile, created location landing pages, improved internal linking, and implemented GEO optimisation to help the business appear not only in Google Search but also in AI-powered search platforms such as ChatGPT and Google's AI search results.
Surrey Removals SEO Results: 57,000 Google Impressions and 39% More Clicks
Within the first 90 days, the website generated more than 57,000 Google impressions, organic clicks increased by 39%, and overall search visibility improved by 20%.
The website began ranking across multiple Surrey locations, driving traffic from searches related to house removals, office relocations, packing services, and storage solutions. At the same time, GEO optimisation helped strengthen visibility for AI-powered search experiences, creating additional opportunities for potential customers to discover the business.
Most importantly, visibility translated into enquiries, creating a more consistent flow of leads through the website, Google Business Profile, phone calls, and contact forms.
Local SEO and AI Search Optimisation for Service Businesses
Search behaviour is changing. Customers now discover local businesses through traditional Google results, Google AI Overviews, ChatGPT, and other AI-powered search tools.
This project demonstrates how combining Local SEO, Google Business Profile optimisation, location page SEO, and AI search optimisation (GEO) can help service businesses increase visibility, generate more enquiries, and build a stronger long-term source of leads.
Is Your Business Visible on Google and AI Search?
Getting found online is no longer just about ranking in Google. Customers are increasingly discovering local businesses through Google AI Overviews, ChatGPT, and other AI-powered search tools.
We'll review your website, SEO performance, local search presence, and AI visibility to uncover practical opportunities for more traffic, enquiries, and long-term growth.
