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UX design to improve SEO rankings


25 Nov. 2020

Nice Digital Studio Blog - UX design to improve SEO rankings

You can build limitless business engagement potential with SEO and UX.

UX is very important to a successful SEO strategy. It often happens that many design teams are unaware of this fact. This is a very serious mistake. Failure to combine UX with SEO will cost your business engagement and rankings.

Algorithms now prioritize user experience. It's important to keep track of your ranking positions. Take action to influence the ranking in your favor. You can boost your position with responsive design and advanced experiences.

It is important to understand that SEO is not your only traffic acquisition tool. When you start considering UX design as part of your SEO strategy, opportunities become limitless. Now we're going to take a look at what steps we can take to improve SEO rankings through UX design?

Combine your SEO and UX teams

Nice Digital Studio Blog - Combine SEO and UX teams

Using UX or SEO alone is not enough. Key words alone will not bring the site to the top. Google's algorithm takes into account about 200 different factors before ranking a website.

Invite designers and content marketers to talk and share ideas.If you don't connect between them, ratings will suffer.

Implement the right team management software to stay on top of your progress. Try to maintain an ongoing dialogue between SEO professionals and designers. These two important marketing features need to start communicating to each other.

It's not difficult, here are some simple examples of improving communication:

  • Set up and store project information in the cloud to make it available to everyone.

  • Always communicate important changes and strategy information.

  • Hold remote team meetings regularly.

SEO and UX working together will lead to better user and search engine compatibility. As a result, sites that meet user needs are ranked higher.

Speed up your website for a better user experience and improve SEO

Nice Digital Studio Blog - Speed up your website for a better user experience and improve SEO

The user will leave the site if it takes a long time to load. A good user interface allows search engines to get the information they need as quickly as possible. The best way to achieve this is to reduce your site load times and page speed.

UX design can have a huge impact on loading speed. Here are a couple of simple steps to help you do this:

  • - Remove unnecessary images and compress images that are too large

  • - Use a good tariff plan and quality hosting

  • - Optimize your code

  • - Constantly check the effectiveness of your site

By deploying SDN, you contribute to improved performance and network analytics. Network management with SDN technology can centralize data and increase network speed.

Strive to be customer-centric and optimize engagement at every stage. You want users to come to you. To achieve this, remember to put search goals and UX at the center of everything you do.

Let's get to know Google bounces

Nice Digital Studio Blog - Google bounces

UX design is a great way to reduce bounce. Every time a user opens your site and then returns to Google it is a reliable indicator of SEO performance. A high bounce rate indicates your SEO strategy needs some work, and your UX design is a great place to start.

The beautiful design will grab the attention of your search engines. According to statistics, more than 50% of users do not wait longer than three seconds for a page to load. To keep them on your site, have a clear title that matches your SEO title.

Another way to keep your bounce rate low is with a call to action. A good call to action will keep your users engaged in constant engagement. Direct them to interactive content so they stay on your site.

Provide users with an enjoyable search experience by increasing the time they spend on your site. This will reduce bounces and increase your site's authority and rankings on the search network.

Responsive web design for your UX and SEO

Make sure your site is accessible to all modern platforms and interfaces. This also applies to mobile devices. It is important to provide high-quality mobile functionality. Offering full functionality on a small screen is a basic customer expectation.

Google is currently prioritizing mobile sites for indexing. Keep design balance in both interfaces.

Responsive web design is all about good visuals and functionality.

Write your alternative texts informative but short. Alt texts are written descriptions of images on your web page. They often do not realize their importance and multifunctionality.

Strive for quality content with a functional design.

Fall in love with simplicity for your SEO

Nice Digital Studio Blog - Fall in love with simplicity for your SEO

Simplicity in SEO is an advantage. Simple UX design should be organic and straightforward. This means a clear home page that makes it easy to understand what's what. The simple site architecture helps Google index your pages.

Time to focus on quality. Conduct usability testing at least once a week. This will help you see problems and take a series of actions to improve performance.

A few things to think about when designing your site architecture:

  • Page layout

    Navigation bars and dropdown menus, breadcrumbs that are handy and help Google indexing.

  • Relevance

    Keep your content short and clear so that search engines can easily find what they are looking for. Help your readers avoid unnecessary content.

  • Originality

    Be unique and better than your competitors.

  • Links

    Using more links on your site will improve SEO and increase traffic to your site.

  • Speed

    Speed always matters, try to keep your site fast and light

Make sure that users find what they are looking for within the first few seconds after they visit your site. Provide quality content. Show them that they have come to the right place. Explain why your product or service is the solution for them.

Keep these design features in mind, your site will drive user engagement. It will also support search engine algorithms. Better for Google, better for search engines, and better for you.


A well-thought-out strategy that prioritizes speed, simplicity and usability sets the bar. To be successful in website design, you need to use excellent UX design that will appeal to you and benefit your users. Considering these points in your project, you will always be ahead of your competitors!

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