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How Can We Use Design Thinking in Business


8 Dec 2020

Nice Digital Studio Blog - How we can use Design Thinking in Business

Design thinking has received a lot of attention in recent years, and companies in all sectors of the economy see the value of design thinking, also in the development of systems and technologies. But what is it and how do corporations use design thinking in their digital advancements?

Here's a list of what we'll cover in this post:

  • What is design thinking?

  • What are the benefits of design thinking?

  • Tips to introduce design thinking process into your business

  • What is digital transformation?

  • Why does digital transformation matter?

  • How does design thinking help your digital transformation?

What is design thinking?

Nice Digital Studio Blog - What is design thinking

If you don't think your company is creative enough to implement design thinking, you're wrong.

Design thinking is not about your knowledge of design or the combination of color palettes and fonts, but about developing tools and processes with the needs of the end user in mind.

Design thinking is a process and ideology that is used to solve problems in a practical and creative way. It is based on the methods and processes used by designers, but has evolved from many different fields, including engineering and business. You can apply design thinking to any field, not just design problems, which makes it really necessary.

Design thinking is usually user-centered, primarily people-centered, while seeking to understand their needs and find effective solutions to meet those needs. This focus forces businesses and organizations to consider the real users of their products and services, which means they are more likely to hit the mark when creating meaningful user experiences. For the user, this means better and healthier products that will improve their lives.

What are the benefits of design thinking?

Integrating a design mindset into your process and business can be of immense benefit, ultimately ensuring that the products you develop are not only attractive to your customers, but also viable in terms of company budget and resources.

Here are some of the main benefits of using design thinking in your work:

  • Significantly reduces time to market
    One of design thinking’s primary purposes is to help with problem-solving and finding visible solutions, which can lead to a significant reduction in the amount of time spent during the design and development stages.

  • High return on investment and cost savings
    Getting successful products to market faster ultimately saves your company money. Design thinking has been proven to yield a significant return on investment.

  • Suitable for all companies
    A great thing about design thinking is that it leverages group thinking and encourages cross-team collaborations no matter your team or industry.

  • Fosters innovation
    Design thinking is all about challenging assumptions, establishing beliefs, and encouraging all stakeholders to think outside the box.

  • Improves customer retention
    Being able to prioritize user wants will help increase customer engagement and retention in the long run as you find opportunities to please and solve problems in their needs.

Nice Digital Studio Blog - Tips to introduce design thinking process into your business

Tips to introduce design thinking process into your business

  • Involve everyone
    Everyone should have the opportunity to share their voice. While this might lead to a longer meeting, it’s important to hear all perspectives because you never know who might have the best idea until you ask.

  • Accept differences, but don't let them be an excuse
    Not everyone in every meeting is super-creative or helpful, and that's okay. Being able to work together despite different strengths is part of the fun. Some just need more support than others.

  • No judging
    This will help people feel comfortable and speak up. Even the most outlandish or stupid idea can be turned into something brilliant or even become a help for someone's counter idea.

  • Collaboration is good
    Design Thinking is all about a process, and being able to have a person to lead the parts is great, but don't use that role to dominate.

  • Everyone has the right to vote
    If you're in a meeting, be careful not to intercept the conversation. Give an opportunity to those who worked to solve the problem to interest and praise them for their participation. Creating a safe space gives everyone an opportunity to speak up.

  • Be better, not perfect
    Be prepared to offer something better, not perfect. Design thinking is about prototyping and being able to fix things so you can bring something better to the market.

  • It's important to celebrate
    Have you learned something new? Have you pushed the boundaries of other processes and thoughts? Highlight the time saved, the resource savings, show what you're proud of in front of various stakeholders.

What is digital transformation?

Digital transformation will look different for every company, and can happen on an individual basis

Beyond that, it is also a change that requires organizations to constantly challenge new challenges, experiment frequently, and get used to failure. Sometimes this means abandoning some of the business processes on which companies were built in favor of new practices that are still under development.

Nice Digital Studio Blog - What is digital transformation

Why does digital transformation matter?

A business can embark on a digital transformation for many reasons, but the most likely reason is a desire to grow and adapt. In the wake of the pandemic, the company's ability to quickly adapt to new realities, rapidly changing market pressures, and rapidly changing customer expectations, while remaining competitive and relevant, has become more important than ever.

Digital transformation will vary widely depending on the specific tasks and needs of each organization and this is normal and we only learn about these differences on the battlefield and only through trial and error.

Nice Digital Studio Blog - Why does digital transformation matter

How does design thinking help your digital transformation?

Implementing a digital transformation strategy to position a company as a market leader can be challenging, as both internal and external factors can complicate and hinder progress. Challenges can include resistance to change, lack of a clear vision, inflexible development processes, and data overload.

But this is how design thinking can change the rules of the game for your business, especially in the context of digital transformation. By integrating disruptive technology into your business practice, design thinking can greatly increase the chances that your digital transformation will best serve you and your customers.

One of the most important components of design thinking is its use of prototyping and testing. A digital advantage that helps run cheap little experiments throughout the entire process. Based on the results, you can analyze the data and feedback to make changes. It's this ease of testing and iterative approach that makes the digital transformation so much easier and more efficient.

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