Digital User Experience (UX) encompasses every user interaction with a digital product or service from the moment the site loads in our case. Thus, it includes many skills such as collecting market research, understanding brand positioning, etc. to specific technical tools and technologies such as working with administration templates and user interface kits, etc.
In this article, we'll explore how we can define the “planning stage” of UX design.
User experience design is located between the stages of research and communication. It can be broken down into seven steps, which we'll break down below, starting with:
Stage 1: Understanding User Stories;
Helping the client understand their target user is an essential skill that the best User Experience designers have. Based on market research - their actual conversations with customers - they can develop a customer profile picture.
Character creation helps to avoid bias and guesswork and bring out real UX needs. And based on this, develop effective solutions.
Once the character is defined, the design and marketing teams can work with the client to flesh out a typical user story.
Throughout the development process, designers should always ask the following three questions:
- What is the user looking for?
- What will be their experience?
- Will we be able to meet their needs and provide them with a positive experience?
Stage 2: Defining User Flows
After that, the UX designer needs to carefully map the user story to the website that is being created.
Understanding the user flow allows you to determine where the user first interacts with the product, so that later this experience can be optimized.
You can also find out where the user experience is substandard or where there is a gap between the product and the user story.
Before we start exploring visual design concepts, there is another important step to take: identifying and prioritizing the so-called “red routes”.
Stage 3. Designating prioritize Red Routes
Red routes are those sections of user flow that are important to your business. If all other pages are removed from your website, the red routes will still allow the buyer to make a purchase or otherwise fulfill the main purpose of the business.
For example, if you want to buy lemonade from an online store, the red routes will cover the product selection page, the category search function, the product page, and the checkout process. It won't include features like featured products, wishlist integrations, customer testimonial pages, and the like.
Red routes are most useful when working on a large and complex website because they allow the designer to set time allocation constraints.
Stage 4: Making Sketch
The challenge is always how to share ideas with your clients without spending too much time or money or hiding and working on an issue to find that you missed the main project goals that your client expected.
The best way is to communicate with the team and with the client: share sketches throughout the project. This not only helps to formulate how the problem is planned to be solved, but also, by thinking out loud on paper, allows everyone in the team and the client to see how ideas emerge, develop and, finally, crystallize into a solution.
Sharing sketches both internally and externally enables collaboration and creativity of the entire team, resulting in shared understanding and consistency from start to finish.
Stage 5: Making Wireframing
Wireframing is one of the most important skills a UX designer should have. This is the next step up from simple pen and pencil sketches and, in fact, a well-structured drawing.
In practice, design teams use digital software to create wireframes for a more professional look.
Wireframes are simple web page views that are designed to showcase how a single web page would work. All interface elements are presented in a basic form, usually in grayscale, using simple lines and rectangles.
Wireframes are used for the development of graphic designers, developers and the design team of clients.
Stage 6: Creating Mockups
Mockups are the next level between wireframes and prototypes. They are high-fidelity images of application screens or web pages that contain content and design elements.
Mockups, like wireframes, are often used by clients to present designs to stakeholders to make sure the project is heading in the right direction. Mockups can also be used as marketing materials for customers so that they can view their website for their end users.
Stage 7: Building Prototypes
The final stage is prototyping. Prototypes show the relationship between the wireframe and include navigation elements. At this stage, you can test and test the interaction between the user and the system.
After the prototyping phase, the project is on its way to finalization and completion.
Thank you for reading this article, we hope it was helpful to you!
Best regards, team Nice Digital Studio!